Reverb HotelDevelopment Opportunities

SEE WHY IT'S LESS OF A BUSINESS OPPORTUNITY AND MORE OF A CALLING

You'll find the Hard Rock brand delivers remarkable RevPAR premiums and a range of development options globally. Differentiated by signature design and music-centric programming and services, our portfolio offers guests and owners the right brand in the right place worldwide. From Design and Development to Brand Marketing, Operations Support to Technology Integration, we've come up with a plan that ensures that each and every property hits pure platinum. 

Development Team Contacts

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Todd Hricko

SVP, Head of Global Hotel Business Development
+1 407-496-9844 | Email

Todd Hricko spearheads the business development of Hard Rock Hotels around the globe. As head of Hotel Business Development, Todd plays an essential role in identifying strategic markets and sites to develop, and determines calculated assets for conversion to Hard Rock Hotels. Throughout his career, Todd has executed transactions with industry-leading hotel owners and operators such as Marriott, Hilton, Wyndham, Hyatt, Host Resorts, MetLife, KSL, Tishman and Interstate.

Todd continues to develop long-term relationships with hotel owners and new development partners and plays a key role in the negotiation of management contracts and franchise applications.

Previously, Todd Hricko served as Vice President of Acquisitions with Wyndham Vacation Ownership where he developed a proven history in hotels, vacation ownership, resorts, acquisitions and joint ventures. His experience includes management, franchise contract negotiation, land development, feasibility, underwriting and due diligence. He has a track record of business and property development leadership in positions with some of the largest owners and lenders of commercial real estate in the United States, and has developed extensive experience in the acquisition, disposition, financing and development of hotels and vacation ownership resorts.

Hricko has built and maintained strong relationships with leaders of most major hotel and timeshare operators, investors and brokerage firms. He has executed transactions with industry-leading hotel owners and operators such as Marriott, Hilton, Wyndham, Hyatt, Host Resorts, MetLife, KSL, Tishman and Interstate. He developed broad transactional experience through the acquisition of $5.3B+ in hotels and timeshare resorts; the financing of $250M of hotel properties; and the disposition of $15M+ in land.

As Vice President Development at the Wyndham Hotel Group, Todd was responsible for development activities, site selection, management contract negotiations and new franchise application approvals. He and his team identified potential hotel assets and development partners in central and mountain regions of the US and Canada. He led the negotiations of the franchise agreement and conversion of the 410-room Wyndham San Antonio Riverwalk, and participated in negotiating a hotel management agreement for the 334-room Wyndham Grand Downtown Chicago. During this period, Todd reviewed and analyzed applications for credit support, key money, mezzanine financing and other financial incentives. He also led the feasibility process with all internal stakeholders.

Todd graduated Summa Cum Laude from Florida International University with a Bachelor of Science in Hospitality Management. He received Associate of Science degree in Culinary Arts, where he also graduated Summa Cum Laude. He recently completed the Executive Leadership and the Linkage Leadership Program at Wharton School of Business. He continues to be a featured speaker at a variety of regional and national investment conferences. Todd happily resides in Fort Lauderdale, Florida.
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MICHAEL DEAN

Head of Hotel Business Development, North America & Canada
+1 480-438-7194 | Email

Michael Dean spearheads the business development of Hard Rock Hotels in the United States and Canada. As head of Hotel Business Development, North America & Canada, Mike plays an essential role in identifying strategic markets, sites to develop, and conversion. With extensive experience in the finance and hotel industries, Mike also assists with project development financing.

Mike has over 30 years in the hospitality business, coming to Hard Rock from stints as Chief Development Officer for Carlson Rezidor and Managing Director for GE Capital Real Estate Franchise Finance. As domain expert for hotels he orchestrated industry leader meetings with then Chairman Jeff Immelt and designed the construction lending program, bringing that division to $700m in sales in less than a year.  He has been on all sides of real estate transactions as banker, barrower, developer, owner, operator and franchisor.  His greatest enjoyment comes from seeing his clients succeed and they are steadfastly loyal coming to Hard Rock as a first choice franchise.  He created two hotel management and ownership companies and understand the unique needs of the owner/operator, particularly from a franchise perspective.

Reverb by Hard Rock will be his third brand launch and he promises it will be a disruptor in the market. Initially set for North America & Canada the brand is expected to be in international locations in one year from launch.

Mike is originally from NY and still maintains a summer home in Saratoga Springs. He received his BS from the School of Hotel Management at Florida International University with a minor in Finance. He is fond of telling everyone he was Homecoming King at FIU – “When I had hair”.  Mike loves his return to Ft. Lauderdale.

Mike’s musical tastes cover a broad range of genres, led by rock and soul. Some favorite artists include ZZ Top, Dean Martin, George Thorogood and anything doowop.

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